Heavy Berry Japanese Beautyberry. Without a doubt, this selection made by Camellia Forest Nursery, Chapel Hill, NC, is the heaviest fruiting Beautyberry that I have ever seen. Because it bears fruit so heavily, it stays more compact than other selections of this species. Now we have another cultivar of the native Japanese Beautyberries. The leaves are slightly larger in all respects than C. dichotoma and usually have a rather pleasing yellow fall color. The flowers are a soft lavender-pink followed in the fall by the gargantuan berry clusters seen with this cultivar. Grow in full sun to part shade for best effect, and if one can't grow Callicarpa, one should give up gardening all together. Have never had any deer damage, but that doesn't mean that they won't eventually develop a taste for it.